Flexible creative capability for Kimberly-Clark's brands.
The Challenge
Kimberly-Clark's brands, including Kleenex and Huggies, are household names in categories where retailer margin pressure and private label competition never let up. Staying the go-to choice for quality means staying visible, and that takes a constant supply of fresh creative.
At the same time, the way consumers engage with content has changed completely. The marketing team needed a production model to sit alongside its agency partners and in-house capabilities: one that could bring fresh creative thinking and higher volumes of platform-ready content, without adding cost or complexity.
- Solutions:
- Content type:
- VideoPhotographyCGI & Animation
- Region
- AsiaAustralasia
- Industry
- FMCG / CPG
The Approach
Genero adds flexible capability to Kimberly-Clark's marketing services structure, providing an efficient model for creative ideation and the production of social and digital content.
Through one system, the marketing team can work with specialist creative partners without onboarding a single new supplier, filling the gap between agency partners and in-house resources.
The Work
The way we win with our consumers is making sure we have creative that cuts through and that consumers will engage with, and to me, that's also the massive value in our partnership. Having a network of diverse different thinking, we've been able to bring new ways of looking at things that we've had challenges with in the past. There's power in numbers.
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