Global campaigns at speed and scale for Diageo's portfolio of brands.

As a leading alcoholic beverage company, Diageo has a global portfolio of brands that constantly face a range of new challenges. Social trends and consumer taste preferences are continuously evolving, underscoring the significance of both brand strength and innovation across Diageo’s 200 brands operating in over 180 countries.

To establish brand recognition and captivate new consumers, Diageo needs to develop high-quality campaigns for both their well-known brands and new product launches.

To achieve this efficiently, they need a tech-driven production solution for speed and scalability, an extensive network of creative partners for diverse thinking and on-location capabilities, as well as strategic partners to oversee campaigns and maintain affordable costs.

Since 2016, eight different Diageo brands have utilised the Genero platform to solve this challenge – producing a range of compelling and original campaigns with a whole new level of time and cost efficiency. From TV commercials to point-of-sale materials for bars, Diageo has sourced creative teams to provide strategy, photography, animation, design, sound production, optimisations, localisations, influencer content and fully integrated campaigns.

Global campaigns at scale for Johnnie Walker
Harnessing our global creative network, the Johnnie Walker team effortlessly executed a multi-market ‘occasion-based’ social media campaign. Collaborating with multiple Genero creatives across three countries, they delivered a highly relevant campaign with consistency across markets.

Strategically repositioning a beloved African drinks brand
Malta Guinness has been a beloved brand in Africa for over three decades, but it’s messaging started to feel outdated as the health industry evolved during the pandemic. Partnering with the creative agency Goodship London, Genero helped Malta Guinness completely reposition their brand and develop a fully integrated campaign for Nigeria. The refresh was so successful, it was subsequently rolled out across all 11 African markets with great success.

Fast-tracking an extensive campaign for American Pride
To launch their brand in India and target millennial consumers, American Pride engaged an Australian production company through Genero, to create a youthful campaign including long form video, vertical social cut-downs and stills. We delivered over 100 top tier assets for the launch campaign in just one month.