A curated creator network delivering fresh, localised content for TikTok.

To win people who aren't on TikTok yet, the platform needs ads that feel unmistakably native wherever they run. Genero built a curated creator network spanning 14 countries, moving briefs to delivery in under five days and using performance data to sharpen every new round.

The Challenge

To keep growing, TikTok needs to win over people who aren't on TikTok yet. That means reaching them where they already spend their time, on platforms like Facebook and Instagram, with ads that feel unmistakably like TikTok: native, local and fresh, in every market.The brief requires creators all over the world who can make on-brand UGC-style content with professional production values, at speed and volume.

Solutions:: Social Creative
Content type:: Video
Region: Europe
Asia
North America
Multi-market
Industry: Digital disruptor
Tech

The Approach

We started with a curated network: a custom pool of professional creators with strong UGC credentials, trained in TikTok's brand guidelines and best practices.

The program is powered by connected technology and workflow, built for efficiency and speed, moving from briefs to production in less than five days.

Monthly performance data and trends inform the next round of creative. It’s a seamless content engine built to compound user growth across priority markets.