YouTube ads at scale for Google's SMB advertisers.

For thousands of small businesses, the biggest barrier to advertising on YouTube isn't budget, it's having an ad at all. Genero gives Google's SMB advertisers access to creators trained in YouTube's best-practice framework, delivering hundreds of original ads ready for testing from day one.

The Challenge

For thousands of small and medium businesses, the biggest barrier to advertising on YouTube isn't media budget. It's the ad itself. Most don't have an in-house creative team or an agency relationship, and producing an original live-action video ad is simply out of reach.

Google needed a partner who could close that gap at scale: hundreds of original YouTube ads, produced to best practice, on fast turnarounds, for brands right across the US.

Solutions:: Social Creative
Content type:: Video
Region: North America
Industry: Entertainment
Tech
Media

The Approach

Genero gives Google and its advertisers access to a curated pool of professional creative and production partners, every one of them trained in Google's ABCDs of effective creative for YouTube.

The program runs through a connected system, built to keep creative moving at scale, taking each advertiser from creative brief, ideation, production to final delivery. Genero's team of digital and YouTube specialists support every project.

Each advertiser receives multiple video assets and variations, ready for media testing and optimisation from day one.