Female filmmakers on the best way to achieve equality in advertising.
Guides & Inspiration • 6min read
Interviews • Written by Ellie CK, Creative Community Manager
Colombian duo Bomba Estéreo’s music video for ‘Soy Yo’ is one of our favourite videos – ever.
Commissioned via Genero, the brilliantly colourful and cheeky piece was shot in Brooklyn by the talented Danish team from The Woerks. Full of attitude and quirky character, the video is a perfect match for Bomba Estereo’s ‘Soy Yo’, the next official single from the band’s most critically acclaimed album to date, Amanecer.
It was a team effort by the crew behind this one, so to find out how they pulled it off, we caught up with director Torben Kjelstrup just after the video was released to chat about capturing NYC on film and bringing the story to life.
I am an architect by education but have always loved making films. It really all started when I was employed in a local theatre during my studies. I met a director and a producer who was also working there at the time and we just started producing small rock and roll productions and began working our way up. I never imagined it would take me this far back then!
The Woerks is a Danish production company who are always up for pushing the limits of how films should be made. We were a small team of a DOP (Snorre Ruge), a set designer (Marie Boye), a producer (Camilla Agerskov) and me with the same desire to make something unique and fun for this great tune. Camilla is amazing and very experienced in producing these kinds of music videos and without her on board I’m sure it would have looked a lot different!
Sarai was amazing to work with. We were in a great position of having a lot of cool young kids to chose from, but Sarai stood out as something on her own – especially her dance moves caught our attention! She is a great fan of Disney films but with little experience in participating in films. We had some long and tough days and she was pretty much featured in all the scenes but she really stood up to the task and got it right in the first take almost every time. I’m very impressed by the way she handled it!
New York definitely added a lot! We considered shooting it in Denmark but felt that the New York cityscape would allow for a broader array of people on our main character’s path. I love New York and would love to shoot there again!
These things are always created through a collaborative process with the set designer and the DOP. That said we were all pretty much on the same page from the get-go and our set designer Marie’s extraordinary eye for picking out items from 99 cent stores didn’t hurt either!
Humor is such a difficult genre and a great challenge that I find myself wrestling with over and over again. Humor brings together elements of filmmaking, and to make something truly funny – in my opinion – all the elements need to come together perfectly. Sound design, camera movements, set design, timing, dialogue and music are all tools you can apply in creating a good ol’ joke.
Sure. Snorre and I teamed up with Tim Sessler – a New York steadicam operator and DP – whose work I have admired for a long time. He had a Movi and a Red Dragon which we fitted with Anamorphic primes to add some warmth and texture to play along with the beautiful and texturized Bushwick backdrop and soften up the digital output of the Red. It’s my first time working with a Movi but certainly not the last!
No idea yet but hopefully something with a touch of humor – I am open for suggestions though 🙂
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Guides & Inspiration • 6min read
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