Our work

Genero provides video solutions for a range of content, from brand, marketing, social and music. Browse our case studies to see examples of our previous briefs.

Holiday Inn: Create quality digital first videos across 20 markets

Holiday Inn collaborated with Genero to produce a series of destination guide videos for their new travel platform for families, littlebigtravellers.com. The objective was to showcase each destination from a different lens, capturing off-the-beaten path locations and local hidden finds that appeal to millennial families. <p class="cs-description">The brand ran multiple briefs for the production of beautiful, local videos covering 20 different cities - Bali, Bangkok, Phuket, Pattaya, Singapore, Chennai, Jaipur, New Delhi, Mumbai, Osaka, Maldives, Dubai, Jeddah, Abu Dhabi, Oman, Melbourne, Sydney, Perth, Cairns and Cairo.</p> <p class="cs-description"><br /><strong>The work</strong></p> <p class="cs-description">Holiday Inn tapped into the Genero community to source an overall campaign idea and appointed an Executive Director to ensure consistency. They commissioned local filmmakers to create the content in each market, which ensured a deep understanding of each location and culture.</p> <p class="cs-description">In total, 20 x 3 minute videos have been produced, as well as 420 x cut-down and optimised assets for each digital platform (Facebook, Instagram, YouTube, Google Ads).</p> <p class="cs-description"><br /><strong>The results</strong></p> <p class="cs-description"></p><ul><li class="cs-description">30M+ Video Views in Singapore, Australia and UAE</li> <li class="cs-description">Average Video View Rate 45% (industry benchmark 20%)</li> <li class="cs-description">Average Relevance Score - 8 (out of 10) throughout the duration of the campaign</li></ul>

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POND'S® - Optimising TVCs for Facebook and mobile

After producing 15 and 30 second TV commercials for POND'S®, Genero were briefed to adapt the TVC’s into a range of videos optimised for mobile, for use across Facebook and Instagram.

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InterContinental Hotels & Resorts: Adapt existing assets for Instagram

InterContinental Hotels & Resorts had a number of long form brand videos and TV commercials that they needed adapted for Instagram and mobile consumption.

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InterContinental Hotels Group: Deliver social media ads in 7 days

InterContinental Hotels Group (IHG) had an opportunity to test Twitter's new in-stream advertising opportunities in Australia. The tool would allow their ads to run during the highly popular My Kitchen Rules show, and would promote their Easter Indulgences promotion. They had a tight timeline of just one week, and needed 6 x 6 second video ads that promoted a range of travel destinations in Australia and New Zealand.

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Sony Xperia - Films shot on the Xperia Z5

Sony wanted to promote the 4K video capabilities of their new Xperia Z5 series smartphone. They ran 5 separate briefs to find directors in Barcelona, Paris, London, Milan and Berlin. Each director was sent the phone to shoot a 90 second 'Fleeting Moments' film capturing their city as well as creating shorter cut down versions, with the films used online to promote the video capabilities to young creatives across Europe!

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Celebrity Cruises - 'A Different View' campaign

Celebrity Cruises have commissioned Genero for 9 TVCs, social media and VOD versions, 360 videos, a trade film and a series of photographic stills across the Mediterranean and Caribbean Cruise routes. The first TVCs and content were for their Mediterranean cruises, with a UK based Executive Director team shooting on the ship and multiple 2nd unit directors shooting on locations in Italy and in Spain. For the second TVCs they re-commissioned the UK based Executive Director team to produce content for their Caribbean cruise, focusing on St Lucia.

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HP - Short films for the 'Keep Reinventing' campaigns

HP were looking to engage a young creative audience across two campaigns and in four different markets. They received dozens of short film ideas around their 'Keep Reinventing' theme and commissioned local directors in the UK, Germany, France and Australia to make highly engaging short films. Each filmmaker was shipped the HP product to feature naturally in their films.

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Lexus - Reimagining existing assets for new content

Lexus had an existing TVC but needed custom content to engage audiences online, across multiple social media ad formats. In two weeks Genero delivered various creative ideas and filmmakers to select from, and a suite of video content in dynamic vertical and horizontal formats optimised for Facebook Canvas, Carousel and Instagram. Watch the videos and see for yourself why they generated over 500k views on Facebook alone.

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Novotel - '1000s of stories' campaign

Novotel (via Havas) needed an overall campaign tagline and a suite of video content including 2 x 30 second UK TVCs and 2 x 30 second bespoke videos for digital use, which had to be shot in one of their flagship hotels in London. The key campaign objective was to create their desired emotional connection (demonstrating guests' happiness when staying at Novotel) within the UK market, build brand awareness for Novotel and showcase the brand's new positioning to drive more bookings from UK visitors. They commissioned a UK based director who pitched the tagline 'There are thousands of stories every second at Novotel' and the content ran across Sky Media Sales, C4, VOD and social media channels.

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eBay - Brand stories

eBay wanted to bring their brand proposition to life and attract new eBay retailers in the Midlands area of the UK. They briefed the Genero community and received multiple stories to select from, without having to source any themselves. Three filmmakers created authentic storytelling films about eBay sellers who had transformed their lives using the power of eBay, receiving primary videos for each story, as well as multiple cut downs for use across different owned and paid channels.

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Kuoni - 'Find Your Amazing' campaign

Kuoni wanted to build on their brand focused TVC and bring to life the brand proposition of ‘Find Your Amazing’, via destination specific video content that also drove sales of their travel packages. They commissioned different filmmakers to create stunning and unique travel videos for Thailand, Kenya and Mauritius, completing the project within 5 weeks from launching the brief to delivery of all assets.

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Village Roadshow - A new approach to film marketing

Village Roadshow uses Genero to generate fresh content across their home entertainment releases to reignite interest and reach new audiences. Each brief generates dozens of creative ideas and a suite of video content which was previously impossible for them because of the time and budgets it would require.

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Visit Britain - 'Sounds of GREAT Britain' campaign

Genero is Visit Britain’s preferred video content partner and we have already delivered 26 separate pieces of original video content covering different cities, regions and experiences. Each piece of video content has been delivered with with multiple cut downs and versions ready for use across different platforms and in different languages.

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Great British Chefs - Recipe videos

Great British Chefs have an owned audience of 1.2M foodies on their hub, and monetize this audience through 3rd party advertisers. They utilize Genero to produce video recipe content for brands like Encona and Fever Tree and then distribute the advertiser funded content across their owned channels. Our first Encona content delivered over 750k views, the highest video engagement on the site to date.

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HP - Emotional holiday content

HP wanted emotional video content to use during the holiday season, and came to Genero with a short timeline. Within a week we delivered a huge selection of great filmmakers and ideas to choose from, and within another week they had a final video, which quickly became their best performing social content.

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Souq.com - Youtube ads created from an existing TVC

Souq.com had an existing TVC but wanted to run a YouTube video advertising campaign and needed content that was fit for the variety of YouTube video ad formats. Within 2 weeks we delivered a 30 second TrueView ad, two 6 second bumper ads, a vertical video for mobile and thumbnails.

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Contiki - Food and recipe videos

Contiki used the popularity of online food content to reach and engage potential travel customers via their 507K owned Facebook audience. Genero delivered a suite of 20 ‘snackable’ Facebook videos, all creatively linked to different Contiki travel destinations, to inspire interest in different travel experiences. They received a range of different creative angles to select from and received all of the finished content within 6 weeks of launching their brief.

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Eat List Star - Cross platform chef profile videos

Eat List Star (via Mediacorp) were on the search for the next big culinary personalities in Asia through their TV show, and tapped into Genero's community to create a short profile piece highlighting each chef's personality, thoughts on food and life, and their love for cooking. The videos were created by filmmakers from across Asia, and were featured on the Eat List Star website, profiling 7 chefs from Singapore, the Philippines and Thailand.

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Yoplait - Short films for seasonal content

General Mills were looking to test a new production model to get entertaining videos to be used throughout the year on the brand's socials, with fresh content for each season. Genero's community were asked to create films showing what is so good about each of the seasons, reinforcing the key brand message of 'It’s So Good' via 270 complete videos.

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Qantas - 'Feels Like Home' campaign

Qantas partnered with Genero to extend their new and major 'Feels Like Home' brand campaign, by generating additional video content around a theme that has been central to Qantas for nearly 100 years, bringing people home. Genero invited their filmmakers to either submit treatments to apply for a production grant, or to go straight to production - resulting in an incredibly high calibre of production and storytelling across the 35 films.

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Tourism New Zealand - '5X1' campaign

Focusing on their 'Play More Everyday' message, Tourism New Zealand were looking for videos that could feature their 5 experiences in 1 day (5X1) content theme. We generated 21 films for them via the 5X1 campaign and they immediately commissioned two outstanding Genero directors to create additional campaign films for Queenstown and Rotorua.

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Tribeca Film Festival - Interactive music videos and live event

Lincoln Motor Company wanted to re-imagine storytelling for the digital age and deepen the connection with those who share their vision for design and transformation. We collaborated on the campaign for Tribeca Film Festival, bringing onboard three global artists via our label partners - Damon Albarn, Ellie Goulding and Aloe Blacc. Our creative community made 125 interactive music films, which were showcased in kiosks at the Tribeca Film Festival in New York, alongside an exclusive film screening and live performance by Damon Albarn.

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Olafur Arnalds - Official music video

Decca Records wanted to engage Genero's creative community to get different visual interpretations and an official music video for 'This Place Was a Shelter', while introducing Olafur Arnalds’ music to a young, global audience. We generated 194 full music videos from filmmakers in 40 different countries, with a huge range of different creative interpretations and an amazing level of quality.

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M83 - Official music videos and live visuals

We've produced three official music videos for three different M83 songs- ‘Steve McQueen’, ‘Intro’ and ‘Moonchild’ - as well as live visuals for a special performance at the Hollywood Bowl with the LA Philharmonic Orchestra. Our community generated over 215 music videos across the tracks, and we drove 71,000 social engagements from just one campaign.

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Unscriptd - Engaging sports storytelling content

Unscriptd is a website where sport and great storytelling come together. Unscriptd approached Genero to help generate original and engaging video content for their site from all corners of the globe. With an open brief looking for a wide range of sport stories, we received 50 diverse documentary films covering social issues through to incredible accomplishments, at a fraction of what it would have cost them to produce their own content through traditional production companies.

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Wear It Pink - Raising awareness for Breast Cancer Now

We worked with UK charity Breast Cancer Now and their media agency Carat to engage their audience and encourage them to donate to breast cancer research. Filmmakers were invited to create videos around the themes 'Look Good. Do Good' or 'Bin the Beige' as part of the ‘Wear It Pink’ campaign. An extensive media campaign was rolled out for the selected videos, including TV, OOH and social media advertising.

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Royksopp - Official music videos and a live event

Royksopp already had celebrated and respected music video heritage, but came to Genero to have music videos created for every track on their album ‘Senior’.We generated over 150 videos for all tracks on the album, with a selection of them screened at a special event at London's British Film Institute that featured interviews with the band and a Royksopp DJ set as part of the live event.

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Muse - Live concert visuals and social media content

Muse wanted a video to use as live visuals for 'Animals' as part of their European stadium tour, as well as content to engage their fan base on social media. We generated 128 full music videos and the fan base activation phase, utilising a selection of the best videos, drove 417,000 social interactions (likes, views, shares, retweets) and huge social reach, on top of an amazing final video for their live show.

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Storytellers - Unique stories from around the world

After Genero's global community hit 250,000 people, we wanted to showcase the global nature of our storytellers and the quality and their work, so we asked our filmmakers to create engaging films to show us what was unique about their local area. We ended up with 140 videos from 40 different countries, including a range of incredible and inspiring documentaries, travel videos and ads for different cities and regions all around the world.

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SBS - Social media content for the 'Join In' campaign

Australian TV network SBS launched a new ‘Join In’ brand campaign via a TVC, and wanted to extend the campaign into social media with additional video content. The brief invited local filmmakers to celebrate Australian diversity, and there were 30 powerful videos generated from directors based on Australia. Four videos exploring the theme were selected to be screened on air and shared across social media.

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Robert Plant - Music video for 'Rainbow'

British rock icon Robert Plant was looking for a music video for 'Rainbow', the lead single from his new album, ‘;ullaby and... The Ceaseless Roar’. Our filmmakers created 112 diverse and amazing videos from 32 countries, with the selected video used across social media and reaching over 70,000 views to date.

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Axwell - Official and remix music videos for 'I Am'

Axwell of Swedish House Mafia was looking for an official music video for his next single ‘I Am’ ft. Sick Individuals, but also needed a bigger pool of video content to engage his fanbase. We generated 40 full music videos from 20 different countries, allowing the artist to commission an official music video that has received over 1.7 million YouTube views to date. Axwell also purchased five extra music videos to use for each remix version of the track, which have collectively garnered another 1 million views on Youtube.

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Underworld - Music videos for 'Dark & Long'

Electronic legends Underworld wanted an official music video for ‘Dark &amp; Long’ from their ground breaking debut album ‘dubnobasswithmyheadman’. With an inspiring track and wide open brief the project generated 93 videos from 34 countries. This official music video generated over 20,000 views on Youtube in the first month.

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Closeup - Reshooting existing content for a new market

Unilever had a campaign they wanted to run in Africa, and needed the existing content recreated to feature African talent. They commissioned a filmmaker to quickly reshoot existing scenes with new talent to form part of a bigger video that could run in the new market, plus they were able to use the separate scenes as individual bumpers for a whole range of social media content.

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Orijin - TVC for the 'Live Orijinal' campaign

Diageo needed a new TVC for their leading African alcohol brand, Orijin, to be shown in multiple markets across Pan-Africa with Ghana as lead market. They commissioned a local African filmmaking team to produce a 30 second TVC, a 15 second TVC and a range of shorter social content.

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Trivago - Recreating a TVC for new markets

Trivago had a successful existing spot that they had used in Europe, but were looking to recreate the ad for Asian markets. They worked with Genero to commission local filmmakers in Korea and Thailand to recreate the ad using local talent and locations, adapting the piece to engage new audiences. Trivago is currently in production with Genero filmmakers creating further adaptions of this piece for additional markets globally.

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hayu - Instagram Stories

NBC Universal, via Mediacom, were looking to run an Instagram Stories campaign to drive subscriptions to their reality TV subscription service, Hayu. The brief provided the Genero community with full episodes of the Kardashians and left the creative idea open on how to use the content to create 5 different Instagram Stories ads to use across the campaign. Genero's community pitched a range of creative angles on leveraging the existing assets within 5 days from the brief being launched, to optimise the content for the vertical format and Instagram Stories platform, while ensuring the ads worked together as part of the same campaign. The final ads each concentrated on one of 5 themes (Love, Money, Family, Drama and Romance), using the content, voiceover and call to action to drive subscriptions.

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