Brand stories to attract new eBay retailers

eBay wanted to bring their brand proposition to life and attract new eBay retailers in the Midlands area of the UK. Through the Genero community, they received authentic storytelling films about eBay sellers who had transformed their lives using the power of eBay. Each creator provided a primary video for each story, as well as multiple cut downs for use across different owned and paid channels.
Spice Kitchen UK
Lynne Beckett, Air Ambulance Charity Seller
101 Furniture
Thorne Bee Keepers