InterContinental Hotels & Resorts

Adapting existing assets for Instagram

The brief

InterContinental Hotels & Resorts had a number of long form brand videos and TV commercials that they needed adapted for Instagram and mobile consumption.

The work

They tapped into the social media and mobile expertise of our community to transform their existing assets into compelling ads for Instagram stories and Instagram feed. The adaptations maintained the mood and style of the original content, while being optimised for the Instagram platform and mobile devices.


The ads were delivered across Japan, the UAE, Singapore and Australia.

The results

The content has received over 5 Millions Views with Average Video View Rate 35% (industry benchmark 20%).