SunLife Insurance

A lighthearted Christmas video for social media

The brief

SunLife needed a video about getting through the festive season in a lighthearted way, to share with their members and wish them a Merry Christmas.

The work

The final video conveys Christmas through the eyes of pets, which successfully manages to both tug on the heart strings and evoke a smile from the viewer. The Genero creator delivered versions for YouTube and Facebook, incorporating best practices for the different platforms.