Wear It Pink

Humorous videos to raise awareness for Breast Cancer Now

We worked with UK charity Breast Cancer Now and their media agency Carat to engage their audience and encourage them to donate to breast cancer research. Filmmakers were invited to create videos around the themes 'Look Good. Do Good' or 'Bin the Beige' as part of the ‘Wear It Pink’ campaign. An extensive media campaign was rolled out for the selected videos, including TV, OOH and social media advertising.