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Graphics Masters: The Evolution of CG in Advertising

Filmmaking techniques • Written by Ellie CK, Creative Community Manager

To celebrate the work of the professionals and inspire a new generation of artists and filmmakers, we’ve partnered with HP to bring you a series of articles showcasing the extraordinary imagery being created for today’s films, broadcast TV and commercials.

Video advertising is absolutely incredible these days, and CG has been one important part of the dramatic shift in quality. In this two part piece, HP take a look at the advancements in tech that have helped production houses take creative content to the next level.

Read the full piece (Part 1 & Part 2) to find out more about the progress in CG techniques, and meet some of the teams paving the way.

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