How to produce authentic, creator-style content as a brand.

Keen to make social content that feels less like an ad and more authentic?

We get it – creators are winning attention these days, but it can be tough for brands to find a way in.

Through working with marketing teams just like yours, and our Creative Partnerships with Meta, TikTok and YouTube, we’ve seen what works – and what doesn’t.

Here are three practical frameworks to help you bring creator energy to your content while remaining true to your brand.

1. Your brand in action.

• Product demos: Showcase your products, highlighting key features and benefits.
• How-to’s: Teach, guide, and inspire with practical tips.
• Transformation stories: Show the problem, then the powerful transformation after using your product/service.
• Problem, solution, result: Break down common pain points into three easy-to-understand steps.

2. Bring your brand to life.

• Behind-the-scenes: Provide sneak peeks into your brand’s world. The ‘A day in the life’ format works well.
• EGC (Employee-Generated Content): Let employees share their experiences, processes and company culture.
• Personal stories: Share real brand stories, milestones, and challenges to build connection.

3. Entertain with your brand.

• The comedy skit: Use humour and authentic creator collabs to make your brand memorable.
• Fun facts: Share surprising, bite-sized facts to educate and entertain.
• Translate what’s trending: Jump on trending moments in a way that aligns with your brand voice.
• Flip the script: Do the unexpected – challenge norms and surprise your audience.
• Mini interviews: Hot takes with team members or experts to share insights and spark conversations.

If you need help partnering with creators, testing these frameworks or jumping on trends, we’d love to help. Book a free 15-minute social creative consultation with our Creative Strategists here.