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Holiday Inn

High quality, digital first videos across 20 markets

Holiday Inn collaborated with Genero to produce a series of destination guide videos for their new travel platform for families, littlebigtravellers.com. The objective was to showcase each destination from a different lens, capturing off-the-beaten path locations and local hidden finds that appeal to millennial families.

The brand ran multiple briefs for the production of beautiful, local videos covering 20 different cities - Bali, Bangkok, Phuket, Pattaya, Singapore, Chennai, Jaipur, New Delhi, Mumbai, Osaka, Maldives, Dubai, Jeddah, Abu Dhabi, Oman, Melbourne, Sydney, Perth, Cairns and Cairo.


The work

Holiday Inn tapped into the Genero community to source an overall campaign idea and appointed an Executive Director to ensure consistency. They commissioned local filmmakers to create the content in each market, which ensured a deep understanding of each location and culture.

In total, 20 x 3 minute videos have been produced, as well as 420 x cut-down and optimised assets for each digital platform (Facebook, Instagram, YouTube, Google Ads).


The results

  • 30M+ Video Views in Singapore, Australia and UAE
  • Average Video View Rate 45% (industry benchmark 20%)
  • Average Relevance Score - 8 (out of 10) throughout the duration of the campaign
Dubai
Singapore
Mumbai
Sydney
Osaka
Phuket
Maldives
Bali
Melbourne
Cairo
Bangkok
Jeddah
Pattaya
Perth
Abu Dhabi
Cairns
New Delhi
Jaipur
Chennai
Muscat