Once Upon a Time: Tourism campaign reimagines France as a modern tale

After launching a brief to commission a short film for a UK campaign, Atout France have now shared their ‘Once Upon a Time in France’ video!

A twist on the classic Cinderella story, the film reimagines France as a modern tale, embodying key destinations throughout the country. Using symbols to represent each destination, the film pays homage to various elements of French culture and history.

Directed by Eric Beaupré and Laure Bernard, the film was shot at Plaza Athénée Palace in Paris, and inspired by luxury brands, fashion photography campaigns and whimsical romanticism. Watch the full video above, and see more of Eric’s work here.