Pitch on two new music video briefs from Universal Music Group
Briefs • 3min read
Music • 09 May, 2019
Grammy Award® winning singer, songwriter and performer Brandi Carlile has premiered the official music video for ‘The Mother’ today, which was produced in partnership with Genero.
Released in celebration of Mother’s Day, the heartwarming video was created by an entirely female crew and depicts motherhood from a diverse range of cultures, religions, lifestyles and races.
After inviting women in Genero’s creative network to pitch concepts for the video, Brandi and her team commissioned director Jess Lowe Chaverri—a US-based filmmaker who most recently produced Radiohead’s ‘Man Of War” video and directed CID RIM’s “Control” video.
Jess was joined by an all-female crew including producer Claire McGirr and DP Frances Chen, with the intimate documentary style video following eight families from New York through their everyday routines.
‘The Mother’ comes from Carlile’s critically acclaimed sixth studio album, “By The Way, I Forgive You,” which won three awards at the 2019 GRAMMY® Awards. Carlile was the most nominated female artist at this year’s ceremony, including a nomination for ALBUM OF THE YEAR. This is the fourth video released from the album, following ‘The Joke‘, ‘Party of One‘ and ‘Hold Out Your Hand‘.
Watch the full video above and find out more about joining Genero as a creative here.
Director: Jess Lowe
Producer: Claire McGirr
DP: Frances Chen
1st AC: Rachel Doughty
Production Coordinator: Nikki Refghi
Editor: Zoe Mougin Colorist: Sofie Borup
Senior Audio Engineer: T Terressa Tate
Featuring: Cheyenne Baer, Victoria Joseph, Snehi S. Kapur, Helena Paek, Sheila Williams, Emily Rosario, Alliah Mourad and their families.
Special thanks: Genero, Company 3, East of Normal, Final-Cut, Rock Paper Scissors NY & LA, Scheimpflug, Significant Others, SMUGGLER Inc. and to our mothers.
Briefs • 3min read
Music • 3min read