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Former Google-exec and CMO Chris Dodson returns from the UK to lead Genero in Australia & NZ.

10 April, 2024

Genero, a platform connecting marketers with an on-demand, global creative network to transform in-house creative capability, has appointed Chris Dodson as Managing Director for Australia & NZ, based in Sydney. 

With over 20 years of diverse experience in senior marketing leadership roles in Europe and Australia, Dodson is extremely well-placed to lead Genero’s next phase of growth. 

Dodson spent six years leading YouTube’s consumer & business marketing in Australia, before moving to London to build and lead YouTube’s Subscription and Music business across EMEA. He has returned to Sydney for the role and brings a wealth of experience that will help to evolve Genero’s solution to meet the needs of Enterprise marketing clients and media platform partners.

Recently, Dodson made significant impacts as the CEO of Wild Nutrition, a pioneering and Private Equity-backed health brand in the UK, and as Partner & CMO at Two Island Ventures, a venture capital firm with a keen eye on emerging brands in the Consumer & Tech sectors. His strategic leadership at these companies, coupled with his expertise in driving growth and innovation, perfectly aligns with Genero’s vision for revolutionising in-house creative capabilities and delivering unparalleled value to enterprise marketing clients and media platform partners.

Dodson’s appointment follows the recent hiring of ex-Hogarth COO Chloe Lane as MD – Global Client Solutions, with a number of additional roles now being added globally following a new investment from Acorn Capital.

"The moment we met Chris, we recognised how much he would bring to our business in Australia & NZ, as well as globally.  He’s a globally innovative, creative and commercial leader with deep experience across the advertising and marketing industry, and will bring a lot of value to our clients. He has first-hand knowledge of the challenges marketers are facing, and we’re so excited about the strategic experience and skills he brings to the team"

Mick Entwisle, CEO & Co-founder of Genero

“It's so exciting to be part of Genero's next chapter of growth and I'm thrilled to support AUNZ marketing teams as they leverage Genero's innovative platform and vast on-demand creative network.”

Chris Dodson, Managing Director, AUNZ

About Genero.

Genero’s platform enables seamless collaboration between marketers and a diverse global network of professional creatives, transforming in-house creative capability. Their technology is empowering brands including L’Oreal, Hilton, the BBC, P&G and Nestlé to generate audience-first ideas and creative at speed, without sacrificing quality.

Genero is also an official partner of major platforms including Meta, Google, TikTok, Pinterest and Amazon, providing their advertising clients with a creative solution that delivers best-practice ads at scale. 

The company is headquartered in Melbourne, with additional offices in London, New York, San Francisco, São Paulo, Singapore and Sydney.