Recent press | Interview with Mick Entwisle in Valor Econômico.
Genero news • 4min read
We’re thrilled to announce that Genero is now an official Pinterest Creative Partner and a key partner for the Pinterest Creative Connect program in APAC.
The Pinterest Creative Connect program empowers marketing teams to transform their existing assets into high-performing, mobile-first social content that drives results in the Pinterest ecosystem. This collaborative program connects Brands and Pinterest Sellers with Genero’s creative strategists and social creative experts to develop thumb-stopping and effective Pinterest assets.
Pinterest and Genero worked together to develop a custom workflow that allows Pinterest’s best practices to be integrated throughout every step of the production process. Within a streamlined and agile creative process, Pinterest clients quickly gain a suite of new assets customised to the Pinterest platform, ad inventory and audience.
Clients can choose from a range of optimisation content packages, each delivering a suite of platform-ready assets crafted for Pinterest’s unique ad formats such as Spotlight Premiere, Showcase, Quiz Ads and Idea Ads.
“Pinterest offers brands a unique environment to reach engaged audiences who are looking for inspiration and our Creative Connect program makes it easy for them to create Pinterest-first creative. Our partnership with Genero is delivering fantastic results for clients, and driving huge business value for Pinterest, our sellers and our advertisers”
“We know that creative is the biggest driver of performance, and brands need diverse, platform-specific creative assets to be able to unlock the potential of unique environments like Pinterest. We’re so excited to be supporting Pinterest clients and sales teams with the expertise of our team and global network of professional creatives.”
Pinterest clients, working with Genero’s professional creative network and streamlined workflow management tools, receive high-quality ad content that embodies Pinterest’s best practices and supercharges ad objectives and campaign performance.
We’re ready to help you realise the full potential of your Pinterest campaigns. Get in touch to discuss how we can help, and if you’d like to get your brand involved in the Program, simply speak to your Pinterest Account Manager.
Palmolive releases beautiful campaign directed by an Indigenous creator, telling First Nations stories.
Diversity • 4min read