Genero secures new investment from Acorn Capital.
Genero news • 4min read
Genero, a global leader in creative and production solutions, is pleased to announce that Jess Lake has joined as Senior Client Director in AUNZ. With this addition, Genero continues its focus on helping marketers transform their creative capabilities. By bringing in Jess, Genero further strengthens its commitment to evolving creative processes and supporting clients in staying ahead in a rapidly changing market.
Jess brings a wealth of experience from her roles at Hogarth Australia and News Corp Australia. Her most recent position as Solution Design Director at Hogarth demonstrates her ability to drive efficiency, flexibility, and impact. Her expertise in content strategy and transformation consultancy will be instrumental in enhancing the creative and production operations of Genero’s clients.
“Jess understands the challenges that marketers face today and brings both strategic and practical expertise in brand building and AI-powered content creation that will be a huge asset to our local and global clients,”
Jess’ hire follows the recent addition of Chris Dodson, who previously led marketing efforts at Google and YouTube, and Chloe Lane, who joined last year as Managing Director of Global Client Solutions. Chloe leads Genero’s global client strategy, focusing on in-house and outsourced creative solutions.
“Joining Genero is an exciting opportunity to be part of a company that truly understands the importance of flexibility in creative partnerships. I’m looking forward to working with the talented team here and helping our clients achieve lasting impact.”
Genero continues to support leading global brands, including Meta, BBC Storyworks, Hilton, and L’Oréal, by simplifying and enhancing their in-house capabilities through a diverse network of over 130,000 professional creatives. By connecting clients with this global network and streamlining the creative process through our purpose-built platform, Genero ensures efficiency and effectiveness at every scale.
About Genero:
Genero specialises in transforming the creative capabilities of brands. By connecting them with a global network of 130,000+ independent creatives and simplifying the creative process through a purpose-built platform, they help brands scale their creative and production efforts efficiently, whether they need to focus on local markets or a global reach.
The company is headquartered in Melbourne, with additional offices in London, New York, San Francisco, São Paulo, Singapore, and Sydney.
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