Tuck Shepard joins Genero as USA MD to lead next phase of growth

New York, 13 August 2025: Genero, the leading on-demand creative platform, is pleased to announce the appointment of Tuck Shepard as Managing Director for the Americas, based in New York City.

Tuck most recently served as Managing Director at Crispin in New York, where he led the client partnership and strategy team across the agency’s entire portfolio. He spearheaded growth initiatives for global brands, driving success across multiple channels, platforms, and categories. 

Throughout his career, Tuck has collaborated with leading Fortune 500 brands, including Procter & Gamble, Amazon and Nestlé, while holding senior roles at top creative agencies and networks such as Grey and WPP.

Bringing a proven track record in scaling brand strategies and driving creative transformation, Tuck will spearhead Genero’s growth and impact across North America. His appointment marks a key milestone in the company’s global expansion and reinforces its commitment to delivering innovative, efficient creative, social and production solutions – powered by a world-class network of independent creatives.

Genero’s focus on supporting enterprise brands globally is strengthened by the addition of two senior hires in APAC. Janna Jauhar and Krystal Lim have joined as Senior Client Directors, based in Singapore.

Together, they bring extensive expertise in guiding enterprise brands to create impactful, results-driven creative. Janna, with 17 years of experience across media and marketing, most recently served as Global Business Lead at Ogilvy Singapore. Krystal, who joins from R3 (Mediasense) and previously ByteDance, brings deep expertise in media, tech, and content strategy, having led regional brand partnerships and product marketing initiatives.

“As brands and platforms continue to turn to Genero for agile, high-quality creative solutions, we’re excited to be adding exceptional talent to our global team. Tuck, Janna and Krystal bring a wealth of experience, strategic insight and deep industry knowledge that will be invaluable to our clients. Their appointments reflect our ongoing commitment to helping marketers meet the demands of modern content production – with greater creative impact.” – Mick Entwisle, CEO & Co-founder.

“I’m thrilled to be part of Genero’s future growth and look forward to supporting their exceptional clients and platform partners, including L’Oréal, Meta, Fanatics, and ABI with breakthrough creative designed for today’s modern marketing landscape,” – Tuck Shepard, MD – North America.