Download: The power of short-form video marketing.
Guides & Inspiration • 3min read
Social & Mobile • Written by Ellie CK, Client and Community Manager
Facebook has a comprehensive guide to the creative specs and technical requirements for all the ads brands can create for their different platforms. Make sure you understand the difference between carousels, Instagram Stories and everything in-between. See their guide here.
Once you’re getting started, this chart is a handy reference. Make sure you think about the impact different aspect ratios, video length, buttons or links might have on your messaging or visual approach. Explore the different ad types and test edits you’re working on by using mockups via Facebook Creative Hub.
Keep best practices in mind when developing your approach to making sure your content performs well.
Facebook and Instagram are perfect platforms to be playful and creative with your visual approach and storytelling – and the best performing content is usually unique, original and has an element of surprise.
To explore current ads, trends and real-world successful examples, get inspired by the Facebook Ads Inspiration gallery here.
You can also learn more about getting creative with vertical videos here or here, and discover the best tips for Instagram Stories here.
Want to get certified? Find out more about Facebook Blueprint Training here.
Guides & Inspiration • 3min read
Social & Mobile • 5min read