Download: The power of short-form video marketing.
Guides & Inspiration • 3min read
Social & Mobile
With an impressive algorithmic feed, easy to use editing tools that drive creativity and its unique ability to launch viral trends, TikTok’s influence on today’s culture and social media landscape is undeniable.
Transforming the way people create and consume vertical content, TikTok’s rise accelerated the emergence of short-form and user-generated video content, now a preferred format across online platforms and channels.
While we’ll dive into how brands can integrate with TikTok later, let’s start with understanding what the platform is to its users.
That’s a very good question, especially as the other platforms continue to evolve and introduce new features that can sometimes feel similar. In fact, Instagram continues to build and improve its Reels offering, which in many ways is similar to TikTok, and could be more attractive to some audiences and advertisers as it exists within the Facebook and Instagram ecosystem.
TikTok can be differentiated in the following ways:
Top 10 TikTok Challenges 2020 - YouTube video by Best TikTok Compilations
TikTok is a platform that moves quickly, and there’s no shallow end that you can dip your toe in. Understandably, this can be quite intimidating as a marketer. So to make it easy, we’ve highlighted why TikTok might be a good fit:
Reasons TikTok could be perfect for your brand:
You simply want to reach a younger audience
Almost half of US users are 18-34. It’s no secret that this demographic has high disposable income, and are active online shoppers. So if your product is of interest to this audience, and can be swiped from an ad and added to cart in a blink of an eye, your brand might find ad formats like TopView & InFeed ads beneficial.
Your brand has an authentic way to engage in the TikTok trends and features
For instance, challenges are a great TikTok phenomenon to take part in if there’s one relevant to your brand. Netflix did this really well with a Branded Hashtag challenge and supporting Branded Effect filter for the final season of Money Heist – encouraging fans to wear the iconic Salvador Dali mask from the series and duet with Brazilian rapper Emicida. A fun way of putting fans at the heart of the conversation and helping generate a cool 1.1b views during the activation period.
Music is a passion point of your customers
As mentioned, music is a key component for TikTok. If you’re a brand that leans on killer soundtracks for your most memorable campaigns, you could use TikTok to bring new meaning to those songs through the POV challenge. HighSnobiety gets creative with their videos and leans into TikTok’s sound and music features.
Guides & Inspiration • 3min read
Social & Mobile • 3min read