This is Part 2 of a two-part series. If you haven’t already, check out Part 1 – A quick guide for brands, which looks at why TikTok is so unique, some of the more popular trends and can help you determine if the platform is right for your brand.
When it comes to advertising on TikTok, you can find a wealth of information on the different ad formats here. But beyond following the specs, here are some tips you might want to keep in mind or test in your campaigns.
- Sound-led
A catchy soundtrack, emphatic sound effects or a captivating voice over is how all native TikToks start, and so too should your ads. - Keep it simple
There are quite a few elements in TikTok’s UI already – from profile pics, engagement metrics, copy, profile names, music etc. So with so much for the eye to see already, you’d want to ensure most of your content avoids clashing with this. - Clear CTA
One of the most compelling elements of TikTok ads is the clear CTA, so make sure this drives action and the ROI will speak for itself.
This HP Australia ad is a good example of all of these first three points: sound led, simple design and with a clear CTA.