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Facebook training: Creating content for mobile

Filmmaking techniques • Written by Ellie CK, Creative Community Manager

Mobile video is exploding.

But attention on mobile is vastly different from traditional channels. Consumption is fast and attention is short, so it’s important for brands to deliver video that fits mobile environments and platforms.

At Genero, we’ve collaborated with Facebook on a series of briefs from their advertising clients, who are looking for creators to take existing video assets such as TV commercials and still images and optimise them for mobile.

We want to make sure you can deliver the best content possible, so read on to find out how to complete Facebook Blueprint’s free ‘Optimizing Video Content’ course.

Facebook briefs will only be sent to individuals or a small pool of pre-selected creators.

Tip: Many Facebook briefs will only be sent to individuals or a small pool of pre-selected creators. To be selected for access to these briefs, you will need to complete the Facebook training below and demonstrate your knowledge and expertise when pitching!

Facebook Blueprint Training

In order to pitch on selected briefs, you must complete a course via Facebook Blueprint, which will step you through practical tips to optimise existing video for Facebook and Instagram. To access the course and have your account ‘badged’ as being trained, please complete the following steps:

  1. Register for Facebook Blueprint. Make sure you register with the email address connected to your Genero account. When asked what you use Facebook to advertise for, select ‘A client’s business’, and type ‘Genero’ in the Agency name section.
  2. Complete the ‘Optimize Creative for Mobile: Advanced’ course. The course should only take 15 minutes and will give you a great understanding of the best creative ideas and practices for these briefs.
  3. Add your course certificate to your Genero profile. To find your certificate, view the course again and click “View Award”. When the certificate opens, copy the URL of that page, and paste it into your Genero profile here. Remember to click “save”.

To read up on the latest best practices for creating mobile-first content for Facebook and Instagram, click here. For inspiration from successful brands around the world, you can also find examples of great creative executions in the Facebook Creative Hub, and on this Facebook Inspiration page.

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