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Genero named as Hulu Creative Partner in new program for Small and Medium Sized Businesses.

Genero news 17 August, 2020

To support their mission to help small-and-medium sized businesses (SMBs) build the best ads for streaming TV, ads that meet the same high-quality standards as the content viewers are streaming, Hulu has launched the Creative Partner Program for small-and-medium sized businesses.

We’re proud to announce that Genero has been named one of only four Creative Partners in this program, and will be working with Hulu’s advertising clients to build high-quality creative for premium streaming TV environments.

Whether an advertiser is repurposing an existing video for Streaming TV or producing original creative, the Creative Partner Program is a resource designed to offer SMBs access to creative partners who are specially trained in Hulu best practices, and have expertise creating unique, non-templated ads for smaller businesses at all stages of the advertising creative process.

Clients will collaborate with our global network of production companies, directors, animators and other creators through the Genero platform, to source creative ideas and produce their ads. Our tools and end-to-end workflow make it easy for brands of all sizes to navigate the creative production process, from brief to delivery.

We’re excited to provide an affordable way for SMBs to produce broadcast quality content to tell their stories on Streaming TV, and to bring these new opportunities to our incredibly talented creative network.

Launching today, this program will offer a range of price points and production options, including packages for live action, animation and optimization of existing assets.

To learn more about the program and start creating broadcast ready video ads for Hulu, click here!