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Behind The Scenes: VFX in Taylor Swift’s ‘Bad Blood’ Music Video

Interviews • Written by Genero

We worked on this until the very last minute. The director left the office at 6am Sunday morning to get on a plane to Vegas. The video was hand delivered to Billboard on a flash drive!

It broke records to become one of the most viewed youtube music videos in 24 hours, and while Taylor Swift and her girl gang kicked some serious butt on-set, the team at Ingenuity Studios brought the film to life, adding VFX to a whopping 148 of the 150 shots you can see in the clip. We’ve yet to spot the other two!

If you’ve ever wondered how to create music video VFX, have a read of Ingenuity’s chat with The Foundry, and watch this pretty epic VFX breakdown, which gives a fascinating glimpse into their stunning post-production work.

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