Getting started on Genero
Using Genero • Written by Genero
Using Genero • Written by Genero
Genero is a creative and production ecosystem, combining a global creative network, end-to-end production platform and an expert team. With a streamlined workflow that replaces inefficient manual processes, our solution augments agency and in-house resources so brands can produce more digital content, for less, for an ever increasing number of platforms.
The Genero platform is intuitive with purpose-built tools to make every stage of the production process a whole lot easier. But to help you navigate the first steps, we’ve put together a few key tips to give you an overview on how to get the most out of Genero.
1. Talk to your regional Genero team: Our expert team in your local region are on hand to help you make the most of our creative ecosystem and craft the perfect brief – reach out here.
2. Get started on your brief: Use our online brief form to write a clear brief for our creative community. Read our tips on how to craft a clear and well-written brief here. If you need any help just get in touch with our team, and your brief will also be reviewed and approved before it’s launched.
3. Setting your budget: By default, your brief budget will cover all elements of the creative and production process. Any fees Genero charges are also included within your budget and not added on top. The Genero team can give advice on budgets before your brief goes live.
4. Choose an open or private brief: You can launch briefs to the wider Genero community, or limit your brief to a smaller pool of creatives. Our team can help identify the best creatives for your initial brief, and then over time, you can build your own network of preferred partners to private brief and collaborate with on Genero.
5. Confidentiality: Confidentiality is protected on Genero via our terms, which every creative agrees to. If you want to go further you can keep any confidential information such as your brand name, product, or other details out of your initial brief and only share it with shortlisted creatives after their initial pitch.
Learn more about reviewing submissions via our FAQ.