Documentary storytelling to BBC standards, anywhere in the world.

BBC StoryWorks partnered with Genero’s global creative platform to scale production of international documentary-style branded content. By connecting with vetted documentary filmmakers worldwide through Genero, BBC StoryWorks streamlined workflows across multiple markets, reducing production timelines from brief to delivery to as little as three weeks while maintaining strict BBC editorial standards.

The Challenge

BBC StoryWorks makes award-winning branded series for BBC.com's global audiences: short, documentary-style films about the issues shaping society, made with organisations leading change.

The bar is set by the BBC's editorial standards. The stories can be anywhere in the world. The BBC StoryWorks team needs a way to produce documentary content at high volume, in any territory, without compromising the quality the BBC name demands.

Solutions:: Content Production
Content type:: Video
Region: Multi-market
Industry: Education & Government
Entertainment
Health and Wellness
Media

The Approach

Genero connects BBC StoryWorks with high-quality documentary makers across every corner of the globe, on demand. Together we developed a creative framework so that every production, wherever it's shot and whoever shoots it, feels part of one shared creative vision.

The platform carries each film from pre-production through review and delivery, letting the BBC StoryWorks team manage multiple productions at once, from anywhere. The result is quality at speed, often moving from brief to delivery in just three weeks.