A creator campaign to drive brand and performance.

Casas Bahia wanted one social campaign to hit both brand and performance goals at once. Genero and Meta Creative Shop paired creator Giovana Carolina with professional creative strategy, lifting incremental ad recall 19.7 points while cutting cost per recall by 38%.

Casas Bahia, one of Brazil's biggest homeware retailers, aimed to use one social campaign to hit both its brand and performance objectives.

The approach used a framework developed by Genero and Meta Creative Shop that paired social creators with professional creatives. The retailer worked with influencer Giovana Carolina, the concepts and scripts came from Genero's creative strategist and Meta's marketing science team measured the results.