Animated Giphy stickers focusing on diversity and equality.

Client: Facebook

The brief

Facebook partnered with Genero to produce a special collection of animated stickers for its Giphy platform, for small business owners in Latin America who have been using Facebook, Instagram and WhatsApp as important sales channels during the pandemic. 

Facebook also wanted the stickers to honor underrepresented groups: Black, PoC, LGBTQI, disabled people, women and moms who are entrepreneurs.

The approach

Through the Genero platform, Facebook commissioned four talented motion designers and animators who come from these groups, to ensure the messages would be created from an understanding and empathetic perspective.

The designs were inspired by iconic elements of Latin American culture: hand-made signs that can be seen across the entire region’s popular small stores.

Some of the key messages behind the designs included:

  • Women in charge
  • Support LGBTQI entrepreneurship
  • Wear what makes you feel good
  • Have you supported a local business today?
  • Businesses with identity

The results

800k+
views for 'Muito amor envolvido'
1m+
views for 'Estamos Juntes'

The work

Just a month after launching the project with Facebook, the commissioned creators delivered  30 animated stickers, each with a Spanish and Portugese version (a total of 60 stickers). Here are some of Genero’s favourites:

We're together

Family tradition

Made by women

Entrepreneurship is ageless

Made with pride

Wear what makes you feel good

Support businesses from disabled people

Lots of love involved



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