‘Snackable’ recipe videos for Facebook.
Contiki wanted to use the popularity of online food content to reach and engage potential travel customers via their 507K owned Facebook audience.
Genero delivered a suite of 20 ‘snackable’ Facebook videos, all creatively linked to different Contiki travel destinations, to inspire interest in different travel experiences. They received a range of different creative angles to select from and received all of the finished content within 6 weeks of launching their brief.
Lika is a director and produced based in Russia. In 2014, Lika graduated from Wordshop Academy - an AD School created under BBDO supervision – where she studied music video directing. She has since directed several music videos, while her industry experience in Marketing & PR has also led her to work with animation studios Wizart Animation, Toonbox and RIKI Group.Join now to view full profile