A creative solution for Qatar Tourism and the world's greatest footballers.

Qatar Tourism needed a hero campaign that could stand shoulder to shoulder with the world's greatest footballers, spanning Europe, Asia and the Middle East. Genero brought together video and CGI talent to bring that creative vision to life across every market it touched.

The Challenge

Qatar Tourism needed a global partner to support their large-scale, international campaigns to leverage their sponsorship with one of the world’s best football teams, the star-studded Paris Saint-Germain (PSG).

Working with such a high-profile partner featuring the best football players in the world, Qatar Tourism needed the best social content to match. Distributing the assets across YouTube, TikTok, Facebook and Instagram, the ads would promote Qatar as a desirable holiday destination that provides positive and diverse experiences.

Solutions:: Hero Campaigns
Content type:: Video
CGI & Animation
Region: Europe
Asia
Middle-East
Industry: Sports
Travel, Tourism & Transport

The Approach

Genero has helped Qatar Tourism and PSG create branded content that connects the personality of Qatar with the pull of football, featuring stars including Lionel Messi and Neymar Jr.

Three campaigns were shot across Qatar and Paris, each finding inventive ways to bring the players and the people of Qatar closer together.

487M
total impressions
169M
total views
519K
web visits

The Work

Discover the Spirit of Qatar — Live-action footage of the players meets a moment of animated transformation, opening a gateway to Qatar and the experiences waiting for travellers.

The World's Greatest Kickabout — One PSG football travels from Paris to the desert dunes and city parks of Doha, picking up locals, tourists and PSG's best players for a kickabout across Qatar's most beautiful destinations.

Football Beyond Borders — Surprise encounters between fans and PSG players, from face-to-face football challenges to signed merchandise, captured on location in Qatar.

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