Footage filmed at sporting events around the globe.

DHL's UNITED.DELIVERED and RUGBY.DELIVERED campaigns needed consistent footage from sporting events worldwide, fast and on budget. Genero found experienced filmmakers in cities from Norway to Nepal, delivering aligned, hero-ready content with a week's turnaround per location.

DHL's logistics network can put anything anywhere. Their campaigns need to bring this to life.

For UNITED.DELIVERED., the brand sent one match ball around the world so Manchester United fans could play together. For RUGBY.DELIVERED., ahead of the 2019 Rugby World Cup, DHL delivered kits to fans who hosted their own games: 68 matches across 42 countries.

Capturing it all meant filming at sporting events worldwide, in one consistent style, with a week's turnaround per location. Through Genero, DHL found experienced filmmakers in every city, from Norway to Nepal, each aligned on equipment and shooting style so the footage worked together in the hero content edited by DHL's agency.

The project couldn't have been delivered at anywhere near this speed or budget without Genero's integrated system at the heart of it.