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Dove’s new social content stops the scroll.
The brief
Dove needed to transform an existing TVC into a range of creative adaptations optimised for use on Facebook and Instagram, and for consumption on mobile.
The work
As a Facebook Business Partner, we help Facebook’s clients create best practice assets for social and mobile.
After reviewing the creative ideas submitted for their brief, Dove commissioned a concept which uses a dynamic motion graphic treatment with clear, simple text and energetic collage layouts. The reimagined videos keep the viewer engaged on smaller screens and across the different environments within Facebook and Instagram.
The final suite of assets included various edits optimised for different key messages, including user-focused, benefit-focused and usage-focused versions.
The results
This content has become the best practice example for Dove teams when producing video content for social and mobile.
Original TVC
Instagram story
1:1, 15 seconds
Don Falsario II
Don Falsario II is an in-house director and editor at Bullet Manila, a commercial production house in the Philippines. His work is an eclectic mix of digital films, documentary-style content, food and tourism films, lifestyle features, motion graphics explainer videos and corporate films.
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