
Authentic storytelling films about being an eBay seller.
The brief
eBay wanted to bring their brand proposition to life and attract new eBay retailers in the Midlands area of the UK.
The work
Through the Genero community, they received authentic storytelling films about eBay sellers who had transformed their lives using the power of eBay.
Each creator provided a primary video for each story, as well as shorter edits to use across different owned and paid channels.
Spice Kitchen by HTF Media
Air Ambulance Charity Seller by James Lovick
101 Furniture by Kube Productions
Thorne Beekeeping by Lambda Films

HTFMedia
HTF Media is a Birmingham-based video communications agency. They work with brands, companies and agencies to bring stories to life – in all kinds of compelling, inspiring and engaging ways.
Join now to view full profile
Kube Productions
Kube Productions are a talented, capable team, who simply love what they do. Based in Bristol, UK, they are a film and animation company who create commercial, corporate, digital and branded video content.
Join now to view full profile
James Lovick
James is a multi-skilled director and cinematographer from London. His work is best described as ‘cinematically realised human stories’, with documentary filmmaking at the heart of his visual style. He began his career in feature documentaries for television, shooting on several high-profile series before finding his way into the world of commercials and content.
Join now to view full profile
Gloria Kurnik
Gloria Kurnik is an award winning filmmaker and visual storyteller based in London after 5 years working in Asia. Her work is focused on video-journalism and human interest documentaries.
Join now to view full profileRelated work.
Helping Globoplay become the home of the World Cup with 3B views on TikTok.
Compelling YouTube content generating impressive brand uplift for Sharesies.
Youthful, energetic TikTok ads produced at speed and scale for PatPat.
A creative solution for Qatar Tourism and the world's greatest footballers.
Creative diversity and production efficiency for Unilever's global brands.
A global program delivering best-practice Facebook ads.
Helping to communicate precise location with global drone content.
A web series supporting small business entrepreneurs, with diversity at its heart.