Our solution
eBay sellers story Genero

Authentic storytelling films about being an eBay seller.

Client: eBayCreators: HTFMedia, Kube Productions, James Lovick, Gloria Kurnik, jinxianzz, Fight Gravity

The brief

eBay wanted to bring their brand proposition to life and attract new eBay sellers in the UK and Asia, by highlighting inspiring stories of how business owners turned their passion into a profession.

The work

Through Genero, eBay was able to source and produce authentic storytelling films about eBay sellers who had transformed their lives using the power of eBay. The stories are heartfelt and inspiring, taking viewers on a journey from early childhood. 

Each creator provided a primary video for each story, along with a selection of shorter edits to use across different owned and paid channels.

Spice Kitchen by HTF Media

Air Ambulance Charity Seller by James Lovick

101 Furniture by Kube Productions

Thorne Beekeeping by Lambda Films

Vintage auto parts seller by Fight Gravity

Automotive aerodynamic parts seller by Jinxianzz

Trading card seller by Fight Gravity

HTFMedia's avatar


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HTF Media is a Birmingham-based video communications agency. They work with brands, companies and agencies to bring stories to life – in all kinds of compelling, inspiring and engaging ways.

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Kube Productions

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Kube Productions are a talented, capable team, who simply love what they do. Based in Bristol, UK, they are a film and animation company who create commercial, corporate, digital and branded video content.

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James Lovick

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James is a multi-skilled director and cinematographer from London. His work is best described as ‘cinematically realised human stories’, with documentary filmmaking at the heart of his visual style. He began his career in feature documentaries for television, shooting on several high-profile series before finding his way into the world of commercials and content.

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Gloria Kurnik

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Gloria Kurnik is an award winning filmmaker and visual storyteller based in London after 5 years working in Asia. Her work is focused on video-journalism and human interest documentaries.

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Jin Xian, is a Malaysian born videographer & photographer living outside of Kuala Lumpur specializing in visual storytelling.

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Fight Gravity

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We're an international award-winning multi-platform film production agency based in Soho, London, Kuala Lumpur, Malaysia. We specialise in Content Strategy, Pre-production, Production, Post-production, Colour Grading, Music Composition & Camera Operation.

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