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Compelling YouTube content generating impressive brand uplift for Sharesies.

Client: SharesiesCreator: Onepost

The challenge

Investment business, Sharesies, was looking to drive awareness of the Sharesies platform in Australia and New Zealand. Through its partnership with Google, Sharesies came to Genero to create compelling YouTube content to help introduce the platform and highlight its key points of difference.

The content, featuring Bryce Langston from the popular YouTube channel ‘Living Big in a Tiny House’, would focus on the idea of financial empowerment and share Bryce’s story with the Sharesies platform. The set of videos needed to help the brand share who it is and authentically communicate the easy-to-use investment experience on the platform.

The approach

Through Genero, Sharesies sourced New Zealand-based production company, Onepost, to produce their comforting concept of being ‘at home’ with Bryce as he explains how the Sharesies platform plays a key role in his financial wellbeing journey.

This authentic approach perfectly matched Bryce’s passion for small-sized living and Sharesies’ mission to make investing accessible for all by offering the opportunity to invest with no minimum. The final videos and cut-downs highlight the possibility of being able to ‘dream big’ and start investing with whatever amount you can afford, effectively communicating the reduced barriers to entry and ease-of-use of the Sharesies platform.

The results

The campaign was focused on upper funnel metrics, driving awareness of the investing brand in a heavily saturated, fiercely competitive market. The authenticity of a popular YouTube personality sharing his Sharesies brand experience created compelling, engaging content that yielded strong interest.

56%
month on month increase in brand awareness
48%
quarter on quarter increase in brand awareness
7.3%
absolute lift in brand awareness (vs. 5.8% global benchmark)

Given the evergreen nature of the content, Sharesies will continue to use the Bryce campaign assets to meaningfully engage with YouTube audiences and drive brand awareness.

The work

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