A global program delivering best-practice Facebook ads.
Meta recognised that creative content was a key driver of advertising success on its platforms and that video was the most effective format. However, many brands were utilising assets that weren’t in line with creative best practice, or weren’t able to produce original video ads, instead relying on other assets, which all affected their advertising performance.
The MobileWorks program was launched as a global program to support Meta advertisers with a creative solution to efficiently produce mobile-first video ads for Meta’s platforms.
The unique program utilised Genero’s global network of professional creatives (trained in best practice for Meta’s platforms and video formats), to turn Meta advertiser’s existing video or still assets into original, mobile-first video ads within days. The end-to-end process was managed on the Genero platform via a custom workflow designed specifically for the program.
Over 18 months, Genero’s regional creative service teams worked with the Meta sales team and their advertisers across the US, Latin America, EMEA and Asia Pacific, producing thousands of best practice video ads for use across Meta’s platforms and formats.
- video ads
Elevating creator content with a quick turn-around, trend led production.
Uncovering and producing stories about emerging subcultures across the globe.
Helping Globoplay become the home of the World Cup with 3B views on TikTok.
Strategically repositioning a beloved African drinks brand.
Global campaigns at speed and scale for Diageo's portfolio of brands.
Compelling YouTube content generating impressive brand uplift for Sharesies.
Youthful, energetic TikTok ads produced at speed and scale for PatPat.
A creative solution for Qatar Tourism and the world's greatest footballers.