A global program delivering best-practice Facebook ads.

Meta recognised that creative content was a key driver of advertising success on its platforms and that video was the most effective format. However, many brands were utilising assets that weren’t in line with creative best practice, or weren’t able to produce original video ads, instead relying on other assets, which all affected their advertising performance.

The MobileWorks program was launched as a global program to support Meta advertisers with a creative solution to efficiently produce mobile-first video ads for Meta’s platforms. 

The unique program utilised Genero’s global network of professional creatives (trained in best practice for Meta’s platforms and video formats), to turn Meta advertiser’s existing video or still assets into original, mobile-first video ads within days. The end-to-end process was managed on the Genero platform via a custom workflow designed specifically for the program.

Over 18 months, Genero’s regional creative service teams worked with the Meta sales team and their advertisers across the US, Latin America, EMEA and Asia Pacific, producing thousands of best practice video ads for use across Meta’s platforms and formats.