Cinematic customer stories for HP, filmed anywhere in the world.

HP's most persuasive B2B marketing is proof from real customers, but those customers are scattered across the globe. Genero has delivered 70+ documentary-style customer stories across five regions using local teams on the ground, keeping every film authentic and on-brand.

The Challenge

The most persuasive B2B marketing HP can make is proof: real customers explaining how HP products power their businesses. The challenge isn't the storytelling, it's the geography. Those customers are spread across the world, and flying crews between them makes ongoing testimonial content slow and expensive.

HP needs a production partner who can capture high-quality, documentary-style customer stories anywhere, quickly and consistently.

Solutions:: Content Production
Content type:: Video
Region: Multi-market
Industry: Tech
B2B

The Approach

HP has briefed more than 70 projects through Genero, across the US, Europe, the Middle East, Asia and Australia.

Each project uses local teams on the ground, so the creative process is fast and efficient. The films capture the customer's story in a cinematic, documentary style, crafted to feel authentic to the local culture, while consistently representing HP’s brand.