Launching iconic Levi’s collaborations on flagship screens in-store.

Every Levi's collaboration drop, from Stranger Things to Star Wars, needs its own content for the giant screens in its US flagship stores. Genero's creative partners have delivered live action, animation and motion graphics for each launch, including a 3D anniversary piece that ran on a Times Square billboard.

Levi Strauss & Co. runs giant screens in its US flagship stores, and every collaboration drop needed its own content, from Stranger Things to Hello Kitty, Star Wars and Jacquard by Google.qat

Levi's commissioned creative partners to support each launch, covering live action, special effects, animation and motion graphics. For the 501's 150th anniversary, 3D animation and typography ran in-store and on a Times Square billboard.