Launching iconic Levi’s collaborations and campaigns in-store.

In an effort to tap into today’s digitally driven youth culture, iconic apparel brand Levis Strauss & Co. launch cleverly aligned collaborations with content partners such as Stranger Things, Hello Kitty and Star Wars and Google. These types of collaborations allow fashion forward consumers and fans to celebrate their favourite content and pushes the brand forward in terms of design and technology.

Levi’s utilises Genero’s creative ecosystem to produce engaging content to promote the collaborations, as well as broader campaigns, on giant screens within their flagship stores in the US. Each video complements the overall campaign in a creative and engaging way. 

Please note: As this content is designed to be played in-store, the videos don’t have any sound.

Levi’s 501 Button Fly Jeans

Leading up to the 150th anniversary of the 501 jean, Levi’s wanted to bring attention to the iconic button fly through eye-catching content for screens in-store and on their Times Square billboard in NYC. The final videos use fun 3D animation and creative typography to celebrate the globally-adored product.

Levi’s x Stranger things

Levi’s joined forces with Netflix’s Stranger Things for the launch of the hit series’ third season. Combining content from both Levi’s and Stranger Things with originally shot live action content, special effects and motion graphics, this video takes the viewer for a ride into the supernatural. Produced by Genero creator Imagos Films.

Levi’s x Hello Kitty

The mood for this collaboration was fun, girly, and a tongue-in-cheek nod to an iconic and lovable brand. Genero creator Bomper Studio produced a nostalgic and sassy animated short which captures the subtle femininity and playfulness of this collaboration.

Levi’s x Star wars

For the launch of Star Wars: The Rise Of Skywalker, Levi’s created a limited-edition collection. This digital piece is an exciting visual journey that informs and thrills the consumer around the Levi’s x Star Wars collection, featuring specified imagery and themes.

Jacquard

Jacquard by Google is the first full-scale digital technology platform created for smart apparel, footwear, and other everyday essentials. The jacket connects with the wearer’s mobile device through the Jacquard™️ Tag tucked into the left jacket cuff.

The intention of this video was to illustrate to the consumer the basic principles of the jacket and the technology behind it to show how with a few simple gestures.