Elevating creator content with a quick turn-around, trend led production.

In a strategic move to extend and amplify their sponsorship of Big Brother Brazil, Nestlé came to Genero to produce a creator-led Reels campaign aimed at showcasing the “new, creamier formula” of Nestlé Classic Chocolate. The key objective was to align the product with those coveted moments of relaxation amid the chaos of daily life, using humour to connect with the Big Brother audience.

This campaign was created through an innovative and collaborative workshop format, developed in partnership with Meta. The format brings together the brand team, Genero’s creative strategists, the Instagram Research team, an Instagram Creator and a professional creative team from our network, to collaborate on a fast turnaround, trend-led production.

The Nestlé client received a creator-led campaign, access to the creator’s audience, and paid media assets to boost the campaign – all delivered in two weeks.

Week one
We reviewed the brief, identified the best trend for the campaign, appointed the Production Company NOMA, and commissioned the perfect creator – Vittor Fernando. Vittor created the characters in the campaign and was a key driver of the comedic trend that Nestlé wanted to tap into.

Week two
We hosted a collaborative ideation session with all stakeholders, in which a creative direction was agreed upon and the content was shot. NOMA then edited the content, producing a suite of Reels ads for paid media, and one organic video which was shared to Vittor’s 5.8 million Instagram followers.