Plume's motion sensors, tested by a midnight ninja.

Launching Plume Motion, a camera-free home motion sensor, WiFi company Plume needed a brand film that made the technology feel human. Genero connected the brand with Rascal Creative for a midnight-ninja story, followed by an explainer series for future briefs.

With privacy worries rising, WiFi company Plume launched Plume Motion, which turns a home's existing WiFi devices into motion sensors: whole-home awareness with no cameras. Plume needed a brand film and explainer series that made the technology feel human.Plume commissioned Rascal Creative, who pitched the story of a child on a midnight snack raid, sneaking ninja-style through an imaginary obstacle field of Plume sensors, only to be busted by her father watching it all on the app.Subsequent briefs delivered additional content including explainer videos.