Showing the human benefit of WiFi motion detection.

With consumer concerns around privacy on the rise, WiFi experts Plume launched a clever new WiFi motion-detection product. Plume Motion allows whole home awareness through existing WiFi-enabled products in the home, meaning users can feel secure without having to sacrifice privacy.

Plume needed an engaging brand film and series of explainer videos that would showcase the human benefit of the brand and product in a relatable home scenario.

They also wanted to tap into the emotion of their audience – the 21st century, on-demand, on-the-go generation who expect convenience at the touch of a button (usually their phone).

Genero creators Rascal Creative pitched a heartwarming idea that brings to life the story of one child’s pursuit to be a real-life ninja! She carefully makes her way through an imaginary field of obstacles (Plume enabled motion sensors) to sneak a midnight snack, only to be busted by her father who’s witnessed all the hijinks on the Plume app.