Genero named as a Facebook Business Partner

Global video production marketplace Genero has been confirmed as a Facebook Business Partner as a creative platform.

Genero connects brands looking to scale their video production with a global creative community of 300,000+ production companies, directors, editors and animators. Clients post creative briefs, video creators pitch their ideas and the client selects the filmmaker and manages the entire production process on Genero’s cloud-hosted software platform.

Facebook has been clear on the importance of video to their future strategy. CEO Mark Zuckerberg told investors during its fourth quarter earnings announcement in February, “I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.”

Entwisle added: “We definitely have a shared vision about the importance of video. On the consumer side it’s the most engaging form of content so brands understand they need to be producing more video to keep people engaged as they spend more time on platforms like Facebook and Instagram. The challenge for most is working out how to produce enough of it through the traditional ad agency model, which many are finding too slow and expensive to use at scale. That’s the big problem we’re solving for brands.”

Genero has their headquarters in Melbourne where their product and development team is located, with offices in London, Singapore, Sydney, New York, San Francisco and São Paulo.  Their clients include Unilever, Diageo, Trivago, HP, Universal Music, Sony, Mediacom, William Grant & Sons and Saatchi & Saatchi.