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Recreate a campaign for South Africa with celebrity star power.

Client: POND'SCreator: Tumblefree Films

The brief

POND’S needed to recreate an existing TVC and key visual for the South African market, featuring local celebrity Ayanda Thabethe. Ayanda is a household name in South Africa being a successful television host, actress, entrepreneur and supermodel.

POND’S came to Genero to find a creative team with experience working with both beauty brands and celebrities, to transform the existing TVC for India for the POND’S Perfect Colour Complex Day Cream product.

The approach

The commissioned Genero creator showcased great experience producing localised content for the beauty industry, as well as working with celebrity brand ambassadors. They proposed a team which could cover every aspect of the production.

The feedback

"The collaboration with Genero was seamless from scouting the right partners to work with to getting the final production assets we are very happy with. Genero has been patient with us from the start to ensure all communication between client and agency partner flows quickly and effectively."

Sarah Chia, Global Brand Manager, POND'S (Skin)

The work

The recreated content highlights the product’s benefits and key messages as the original campaign does, while also being relevant and authentic for the South African market. As the brief required, it’s fresh, upbeat and modern in a style which is engaging and impactful for millennials.

1 x 30 second video, 1 x 15 second second video and 2 x Key Visuals were delivered for the campaign.

Original TVC for India

Localised TVC for South Africa

Key Visuals


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Tumblefree Films

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With a strong educational background in Film and Design, Dhaval and Nishtha came together with a passionate and decisive mind to form Tumblefree Films. Their combined experience of over a decade in advertising make them a formidable team, directing a plethora of films across beauty, montage and story-telling.

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