Everyone knows the lip balm. YouTube ads sold the toothpaste.
Everyone knows Burt's Bees for lip balm, far fewer knew it made toothpaste, and natural-product sceptics needed convincing it could really clean. Genero delivered nine YouTube ads that lifted ad recall 10.9 points and brand awareness 3.8 points, well above US industry benchmarks.
Everyone knows Burt's Bees for lip balm. Far fewer knew it made toothpaste. The brand needed to convince both committed natural-product shoppers and the merely curious that a natural toothpaste could clean as well as the big brands, with ingredients they could trust and no animal testing.
The project delivered nine YouTube ads combining colourful set design, blue screen work, animation and warm human moments to land the key product benefits.
A YouTube Brand Lift study among women aged 18 to 49 measured a 10.9 point absolute lift in ad recall and a 3.8 point lift in brand awareness.
+10.9
absolute lift in recall (1,360% above US industry average)
+3.8%
absolute lift for brand awareness (52% above US industry average)
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