Short films across 5 markets, shot on the Xperia Z5 phone.
Sony wanted to promote the 4K video capabilities of their Xperia Z5 series smartphone. They ran 5 separate briefs through Genero to find directors in Barcelona, Paris, London, Milan and Berlin to create beautifully shot content about their city using the Xperia Z5 phone.
Each director was sent the phone to shoot a 90 second ‘Fleeting Moments’ film. They each also created shorter edits, with the films used online to promote the video capabilities to young creatives across Europe.
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