A stop motion approach for a family focused TVC.
The brief
trivago wanted to remake a fun and engaging TVC, which shows a couple being transported through different hotel environments as they test various hotel filters on the brand’s website.
This recreated version would have a new emphasis on family, featuring a mother, father and two children searching for hotels in a mountainous landscape. The objective was to promote the versatile use of hotel filters on the site.
The approach
Originally planned to be a live action shoot, the commissioned team were UK animation production company A+C Studios who provided an alternative creative approach using stop motion animation.
A+C Studios’ use of stop motion animation was a unique take on the original TVC, making for a memorable and charming way to showcase family holidays and the trivago website.
The team were also asked to provide a behind-the-scenes video, and A+C Studios delivered an insightful video that shines light on the extensive processes behind stop motion animation.
The work
Behind the scenes
Categories
aplusc
A+C have become an internationally respected production company in the past ten years with work in the U.S and throughout Europe. Alongside their work for trivago they have also helped brands such as LEGO, American Express and HP deliver animated content to their various audiences around the world. A+C is a passionate family who love creating work to capture hearts and minds.
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