Launching new cup designs on Hulu & YouTube with fun, vibrant animations.
The brief
7-Eleven Hawai’i came to Genero for help launching a new line of locally inspired paper SLURPEE® and BIG GULP® cups on YouTube and Hulu.
They were looking to source a fun, quirky, youthful and vibrant animation team who could turn the cup designs into two 15 second animated spots that would drive excitement from local customers about the launch, while highlighting that the cups are environmentally-friendly.
The approach
7-Eleven commissioned AND ACTION for this brief, a young team of professional animators and illustrators based in Ukraine who are fans of the 7-Eleven SLURPEE® and felt close to the brand.
Their thoughtful and thorough treatment pitched a high-tempo edit with upbeat music, charismatic characters and unique hand-crafted animation. They considered the cup designs as different worlds, with their animations taking the viewer on a journey to discover them.
The work
SLURPEE®
BIG GULP®
AND ACTION
With over 7 years experience crafting communication strategies, live action and animated videos for top industry brands, AND ACTION is a creative agency with in-house capabilities tailored for TV and digital advertising. They specialise in creating explainer and corporate videos for businesses, as well as 3D and 2D motion graphics.
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