Bringing Aldar’s Man City partnership to life with fresh, innovative content.

Aldar, a leading real estate and lifestyle developer in the UAE, is the Official Real Estate Partner of Manchester City Football Club. The goal of this partnership is to attract an international, high-end audience to Aldar’s properties, showcasing the luxury and exclusivity of its developments while driving traffic to its property finder platform.

To transform this prestigious partnership into tangible business results, Aldar needs a steady stream of content that harnesses the prestige of Man City’s star players, resonates with potential buyers, and strengthens the brand’s position as a leader in luxury living in Abu Dhabi.

Genero provides Aldar with end-to-end creative services, from strategy to execution. We craft campaigns that blend the world of luxury real estate with the energy and prestige of Manchester City F.C. 

By connecting Aldar with highly skilled creative teams with the ability to produce across the UK and the UAE, we ensure each piece of content is on-brand, platform-optimised, and speaks to the right audience to drive real results.

These campaigns move beyond traditional sponsorship activation – they demand storytelling that resonates with buyers who appreciate the pursuit of perfection, whether on the pitch or in their homes.

Driven by Details feat. Pep Guardiola
Shot across Abu Dhabi and Manchester, this campaign explores the obsessive pursuit of excellence shared by Aldar and legendary Manchester City Football Club manager Pep Guardiola. Creatives: Lobster, with Director Nick Tree.

Innovative 3D hologram campaign
In this campaign, Manchester City players use 3D hologram technology to design their ideal homes in real-time. The engaging, futuristic concept highlights the luxurious lifestyle Aldar offers, showcasing its ability to create not just homes but vibrant, thriving communities. Creative: Booma.

Manchester City Players Digital Campaign
A light-hearted social media campaign featuring Manchester City players discussing their ideal homes through engaging, interactive content. Creative: Booma.

Celebrating four Premiership wins on stadium screens
To activate Aldar’s branding presence at the Etihad Stadium, we designed visually dynamic content for the oversized LED screens. The content celebrates Man City making history with four Premier League titles in a row.