Turning Aldar's Manchester City partnership into content that sells.

Aldar's Manchester City partnership only pays off if it reaches the right buyers, and that takes a constant stream of content linking the club's prestige to its Abu Dhabi developments. Genero provides end-to-end creative across the UK and UAE, turning sponsorship into storytelling for property buyers.

Aldar, one of the UAE's leading real estate and lifestyle developers, is the Official Real Estate Partner of Manchester City FC. A partnership of that scale only pays off if it reaches the right buyers, so Aldar needs a constant stream of content that turns the prestige of City's star players into international interest in its Abu Dhabi developments, and traffic to its property finder platform.

Genero provides end-to-end creative services, from strategy through to execution, with creative teams producing on both sides of the partnership: in the UK, where the club and its players are, and in the UAE, where the properties are. Every piece is built on-brand and for the platform it runs on.

The work goes beyond traditional sponsorship activation. It's storytelling for buyers who appreciate the pursuit of perfection, whether on the pitch or in their homes.