An iconic giveaway, rebuilt in CGI for a new generation.

For the return of Brazil's iconic Omobol giveaway, Unilever and Droga5 wanted a technically ambitious idea brought to life in world-class CGI. Genero's creators built hyper-realistic renders and simulations that earned the campaign an extension into real out-of-home across São Paulo.

In 2005, the Omobol, a ball given away with OMO washing powder, sparked a cultural moment in Brazil. For its return, Unilever wanted high-impact social and OOH assets built with world-class CGI, VFX and animation. With Droga5 leading creative direction, Unilever turned to Genero to make a technically ambitious idea real.

Lucas Lago and Rafael Moreno, commissioned from the Genero network, built the campaign on a minimalist live-action foundation and created everything else in CGI: hyper-realistic product renders, dynamic liquid simulations, and the new Omobol itself, rendered with lifelike physics and texture.

The finished set spanned five short-form social videos and a false out-of-home execution, and the work earned an extension into real out-of-home, running across major placements at São Paulo's Paulista Avenue and Sé Station.