An iconic giveaway, rebuilt in CGI for a new generation.

To celebrate the return of the Omobol in Brazil – a beloved brand giveaway that sparked a cultural moment in 2005 – we were tasked with creating a set of high-impact social and OOH assets using world-class CGI, VFX and animation.

With Droga5 leading creative direction, Unilever turned to Genero to bring their technically ambitious idea to life, commissioning Lucas Lago and Rafael Moreno from our creative network.

A minimalist live-action shoot provided the foundation, while all other visuals – from hyper-realistic product renders to dynamic liquid simulations and, of course, the new Omobol – were built from scratch in CGI with realistic physics, textures, and motion.

We delivered a set of visually rich, platform-optimised assets that bring the product benefits and signature OMO visuals to life in a clean, modern way.

The final deliverables included five short-form social videos and a false out-of-home (FOOH) execution.

The campaign was then extended to provide the creative for major OOH placements at São Paulo’s iconic Paulista Avenue and Sé Station.