An integrated campaign to show ‘a different view’.

Celebrity Cruises worked with Genero to find a creative execution for their brand proposition ‘A Different View’ to be used across multiple campaigns for their Mediterranean and Caribbean Cruise routes.

The team commissioned a UK based Executive Director James Morgan to shoot the key footage and oversee additional unit directors shooting on locations in Italy and in Spain, producing 9 TVCs, social media and VOD videos, 360 videos, a trade film and a series of photographic stills.

With a focus on authenticity, the videos were shot with locals, staff and travellers, meaning no actors or models were used. It was an easy challenge for the director, who combined cinematic techniques with a documentary approach to create the unique travel video series.