High quality lifestyle photography to ‘Celebrate Living’.
The brief
FWD were looking for an experienced photography team to produce 130+ high quality images that brought to life the FWD brand promise – to help people ‘Celebrate Living’.
The campaign would be distributed across social media, digital platforms, print and out-of-home media channels in South East Asia, so the commissioned team needed to be experienced in producing photography for big brands and large advertising formats.
The approach
An award-winning Tokyo based production house was commissioned for this project. The shoot took place in two different cities – Singapore and Tokyo, capturing a large range of indoor and outdoor lifestyle activities.
The images are positive and inspiring, enabling FWD to authentically present their brand promise of helping people enjoy their lives as they wish to, with endless possibilities.
The work
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